DESCRIPTION
Medavita's Luxviva Post Color Shampoo offers a new dimension to color-treated, bleached or highlighted hair. Its formula, enriched with nourishing, moisturizing and protective active ingredients, revitalizes hair and preserves color radiance. The combination of phytokeratin, precious plant oils and wheat germ extract works to intensify color shine and prolong its life. The nourishing and moisturizing agents contained in “Luxviva” shampoo restore softness and suppleness to hair, making it easier to style. What's more, it fights free radicals, responsible for color fading and premature hair aging. Hair is fortified and reconstituted, regaining its strength and vitality.
- Gently cleanses
- Prolongs color intensity
- Moisturizes and strengthens hair fiber
- Enhances color radiance
- Protects against aging factors
- Hypoallergenic formula
HOW TO USE
Apply evenly to wet hair and massage to work into a lather. Rinse thoroughly and repeat a second time, if necessary. Follow with Luxviva Conditioner or After-Color Mask.
ACTIVE INGREDIENTS
Phytokeratin : Phytokeratin is a plant-derived ingredient with numerous benefits for color-treated hair. Its structure is similar to the natural keratin present in hair, enabling it to bind easily to the hair fiber. It smoothes the hair surface and makes it shinier. It promotes light reflection, giving hair a healthy, radiant appearance. Rich in essential amino acids, phytokeratin fills gaps and breaks, making hair more resistant to external aggressors such as coloring, heat styling and UV rays.
Camellia, sunflower, wheat, safflower, linseed and moringa oils : These oils penetrate deep into the hair fiber to intensely moisturize hair, making it softer and more manageable. They combat dryness and dehydration, common in color-treated hair weakened by chemical treatments.
Wheat germ extract : Wheat germ extract is rich in proteins and trace elements, helping to fortify the hair fiber and make it more resistant. It helps revitalize color-treated hair, which is often weakened by chemical treatments, and protects it from the free radicals responsible for premature aging. It helps preserve the color of color-treated hair and prolong its shine.
